Thursday, November 22, 2012

Some Things Never Change
Clearly the world has moved on since I left Bay Street. But clearly some things never change. Here is an excerpt from an article by Brad Smith. Read it and weep. It's the 1990s all over again.
* * *  
They say you learn something new everyday...
And one of the things I recently learned was a new oxymoron: a social media budget.
Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky.
But that's not the worst part...
No, the worst part is when you see how companies actually spend a social media budget if they have it.
Because most of the time it's wasted on vanity metrics and hot trends.
And the problem typically resides with the HIPPOs (highest paid person's opinion), because the highest paid person is also (usually) the least knowledgeable and furthest away from the front-lines.
The social media budget cartoon

* * *

Getting funding for websites and intranets was nearly impossible in the 1990s and even 2000s. It always came too late and too little, if at all. To make matters worse, the HIPPOs though they should control the content and design.

No wonder we are in the economic mess we are in.

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