Thursday, July 5, 2012

Something original to say, I hope

I cringe every time I receive a newsletter that begins with something like:

I can't believe the year is half over.

I can't believe it's July (or month of your choice) already.

Time has gone so quickly.

It's almost Christmas (Thanksgiving, Labour Day or other holiday of your choice).

Please, newsletter writers, begin your topic with something besides how quickly the time goes by.

And proofreaders everywhere, don't let your copywriters print this stuff. And if you have some president, CEO or other self-important boss who insists that this is the message he or she wants to convey despite your sage advice, remember, there's a special place in communication hell for them.


  1. Oops! Sounds like the beginning of some of my blog posts!

    1. Hey Irene, You are in good company. But now you know!