Freebies. Free patterns. Free handouts. Several people said that vendors should be giving out more freebies. Back in the day, vendors used to be given free products by the manufacturers to distribute and encourage more sales. That doesn't happen any more. Handouts. Hmmmm. Printing costs have gone through the roof. Printing even small quantities costs $100 of dollars. And they often end up in the recycling bin. So no. Freebies and handouts aren't the answer because the truth is, they don't generate more sales--or even enough sales to cover the vendor's costs. They generate waste and satisfy people who want handouts, not people who are looking for value.
A $14 needlework pattern? Is that too much to ask if it gives you hours of enjoyment? Is that too much to ask if the artist spent weeks designing, perfecting and testing it? Is that too much if the exhibitor has to sell a 100 of them to cover the cost of their booth for that day? I don't think so.